Live streaming is going to be huge in 2013 for brands: both as a marketing strategy and for service delivery. We’ve all heard already that video is important. So, why is LIVE video so much better?
- Buzz: turn a video into an event with chat and audience participation get’s attention.
- Community: create a two way conversation between you and your market while providing them with the opportunity to interact with one another while providing you with instant feedback.
- Connecting thought leaders with their fans: booking guest appearances will be easier to come by as appearing in a live event that involves interaction with your market is more attractive.
- Save time and energy in editing: pull in all necessary media (including graphics, video, and audio) while streaming and recording live allowing you to publish your video directly after your event for others to watch later.
- Structure and accountability: when others are expecting an event, added it to their calendar, and are excited to tune in you have to get over your fears and prepare your content. Systems are created with consistency and audiences are grown with persistence. You audience is also provided with a set time and place to watch and participate in your content.
52+ ways to take your brand LIVE on video in 2013 http://on.ovaleye.tv/53events #golive
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Not sure how to incorporate live streaming into your business model? Here are 53 ways (and counting) on how to bring a live online, video event into your brand:
- Record your Podcast live
- Interview thought leaders
- Broadcast a recording live
- Amplify a Twitter chat
- Record a news segment live
- Premier your new video live
- Throw a virtual book launch party
- Conduct coaching programs
- Demonstrate a product
- Demonstrate a skill
- Teach a class
- Host a lecture on powerpoint
- Moderate a panel
- Hold a seminar
- Host a conference
- Invite hobbyists or professionals to a tradeshow
- Invite conference attendees to an expo
- Conduct a virtual book tour
- Provide your blog sponsor with an extra incentive
- Announce an in person conference
- Wine tasting
- Chocolate tasting
- Host a giveaway
- Teach guitar lessons to a group
- Hold a private or public virtual conference
- Virtual conference happy hour
- Virtual open house for selling your home
- Club meetings
- Dance classes
- Yoga session
- Fitness coaching
- Language lessons
- Sales training
- Meetings for virtual workforce
- Fan club meetups
- Host a flash sale for yourself or a group of merchants
- Host a virtual garage sale corresponding with eBay
- Church service
- Singing competition
- Chef competition
- Public forum
- Campaigning
- Bingo
- Radio show
- Coach your down line sales team
- Provide a value added service to your current members
- Take office hours
- Feature alumni
- Do post event commentary
- Throw a show premiere party
- Do a review of a product, book, or movie
- Feature a member
- Live chat with your blog commenters on a subject
We know that live video seems out of your reach, which is why we want to help you out. Contact Ovaleye at producer@ovaleye.tv to ask your questions or have us produce your online event. If you’re not ready, keep in touch by following us on Twitter or liking our Page on Facebook.
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Interested in hosting a LIVE podcast or class on how to live stream for your followers? Get in touch with us at producer@ovaleye.tv or (877) OVALEYE.